Bella Cirovic is the owner and master blender behind Intention Blends, a new line of aromatic oil blends that we carry at the shop. She is a true woman of heart who creates the most wonderful oil blends and mists in her studio in New Jersey.

We love how Bella's soft and wise presence transpires through this interview... it will open up a calm and dreamy window in your day.

Read on to learn about her process and journey.

Hi, Bella! Where do we find you right now? How has your day unfolded so far?

Today, I'm in the studio putting the finishing touches on some new label designs, while spearmint oil drifts through the air from my diffuser. I love how it helps me stay focused. Lately, I've been balancing creative work with the responsibilities of caring for my elderly father - a journey that's been both meaningful and challenging. I find myself taking frequent pauses throughout the day, simply to breathe, reflect, and consider my next steps.

Let's start at the beginning... What did you want to do/be as a child?

Little me was a big dreamer. One day I was Wonder Woman, saving the world in a sparkly cape, the next I was a painter, creating masterpieces (mostly with glitter and finger paint). Sometimes, I wanted to be a nurse who would save people's lives. As an adult, I appreciate how creative and heroic my ambitions were.

Do you see this childhood dream present in some shape or form today?

The desire I had to help others is very much alive in the work I do today with aromatherapy oils. I've spent a lot of time reconnecting with my younger self, and it truly feels like she's still right here with me - guiding, inspiring, and cheering me on as I continue this journey.

What is the origin story of your business? How and why did you start?

I've always had a love for perfumery, and I feel lucky to have taken classes that taught me how to blend fragrances. When I discovered essential oils, it felt like the perfect match—a way to create scents that not only smelled beautiful but also supported my overall well-being. After crafting a few blends for myself, friends started asking for their own. I thought I could create a small business doing this, so I started the LLC paperwork and opened up my company.

What are the foundational values of your business? What is really important to you?

My core values are rooted in honesty, integrity, and transparency. I'm deeply committed to keeping my community at the heart of everything I do, while sourcing the most ethical and sustainable ingredients available. The cornerstone of Intention Blends is to help you heal mindfully.

What is the story behind the name of your business?

When I create a blend, I pour all of myself into it - drawing on my education, intuition, care, and clear intention. Choosing a name didn't take long, but the one I landed on truly resonates with me. I believe it perfectly captures the essence of my oil blends.

What is your favorite of all the products you create, and why?

I absolutely love my Glisten Skin Oil! The blend of Sandalwood, Blood Orange and Neroli creates a beautiful balance that lifts my mood, helping me feel both grounded and joyful. I use Organic Golden Jojoba Oil as the base, to closely mimic our skin's natural oils. It applies smoothly, feels luxuriously silky, and absorbs quickly without leaving any residue. My skin stays soft and nourished all day long.


What practices bring you joy and inspiration?

I live in the woods, where my eyes and spirit are refreshed daily by the trees and lush greenery - it brings me a deep sense of joy and peace. I journal every day using fountain pens and beautiful inks on luxurious Japanese writing paper. Stationery is one of my greatest pleasures. I also love visiting the beach every season, simply to sit by the water and take it all in. I'm still on a quest to capture the scent of the ocean in one of my oils.

Thank you, Bella, for answering our questions with such authenticity and softness. We love your oils! A favorite at the shop is the Protection Anointing Oil.

You can find Bella's oils in the shop and  in our online store: we carry her Protection, Grief and Meditative oils, as well as the divine Bedtime Mist.

You can find Intention Blends on their website, and follow on social media.